News, as its full form suggests should ideally provide us information from all four directions i.e. North, East, West and South, covering a small state to limitless solar system. But since quite a time, these 24*7 hour news channels have scrambled the four letters of NEWS, making it SNWE, which when unfolded reads as ‘Small News, Wide Entertainment’!
Media as a whole has a serious responsibility on itself of providing true picture of the society to the people at large through various means. But to my disappointment, television news channels are not using their resources where it is indeed required.
So many news channels are coming up, each of them claiming to be the #1 news channel in the country. I fail to find any point of difference among them. You start your day with a cup of tea and a newspaper. Now when you press the remote and tune one of the many lookalikes news channels, you will see very interesting headline which says that it will showcase you 100 news in 10 minutes (10 minute me 100 khabare), and you trifle your 10 minutes because that 10 minute short video will break one small news in 10 pieces and after 10 minutes you realize that those ‘100’ news where nothing new but the same 10 news headings which you had read on the front page of your newspaper. I accept, this way of telecasting news is really new and admirable specially in the morning time as people don’t have much time to spare, but what I don’t like in this programme is false commitment because they actually come up with only 10 news instead of 100. Just by breaking a one line sentence into five lines does not make it 5 different news items! Now these fast track news programmes are followed by astrology shows where men and women in different getups appear on the screen and give tips to the viewers on how to make their day and life better. I strongly feel these people first need to get some tips on how to dress up.
The noon shows target house wives as this time interval is majorly dominated by them, of course for the rest of the time also they dominate! These shows display daily soap actresses doing stupidest things and the TV anchor accompanying her.
News is glamorized. Rajat Sharma, a senior TV show anchor of the famous old show ‘Aap ki adaalat’ also could not separate himself from adding tint of glamour to his new avatar of the same show. Media is more interested to know when Shahrukh and Salman will again start talking instead of Modi and Nitish Kumar! And one of the most not so good things about news channels is that they stick to a particular news item for few days only, till it is on people’s mind. Chopper deal with Italy, Real reason behind murder of Sarabjit Singh, Revelations of Arvind Kejriwal, Protest of Anna, Worn out IPL scandal after glorious performance of team India in champions trophy, Coalgate scam, Status of the accused former railway minister Mr. Pawan Bansal and many more of course. Hope I was successful to pull you back in the past and make you realise apart from very serious issues like whether Aishwarya and Abhishek will have second baby or not, there are other equally important issues as well!
Today, there are exuberant news channels with whom one has to compete with so it is totally understandable to fight hard for your survival, but rather than telecasting frivolous news again and again, they should explore some unknown areas of our country where serious issues prevails. Rural India has so much hidden potential in it, but people there do not have weapons to fight the war. There are so many people from whose life, all of us can learn important lessons but who are concealed in the society. Media has all the power to bring them out.
We just cannot single handily blame media for this, even there are people who are entertainment hungry and they are so engrossed in the entertainment quotient that they just can’t digest serious news, they either need glamorous news reader or they need a spicy presentation of the news. They want to enjoy the news just like a 3 hour movie. And yes, if we see another side of the coin, we have some resourceful people in our media who has taken charge to change the country and the way people think. They held regular debates on various important issues and work along it till some solution is carried out. But we need more of them to rule the TV screen and educate people to differentiate between NEWS and SNWE!